Department of Commerce

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The Post Graduate Department of Commerce was established in 1965 with the purpose to promote state of the art teaching and research and in Business Operations and Management. The primary programme offered by the department is Masters in Commerce, with specializations offered in Accounting and Finance, Personnel Management and Industrial Relations , Marketing, Banking and Finance and International finance.

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Author: search.filters.author.Sur, DebasishSubject: search.filters.subject.Post-reform era

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    Business Risk in FMCG Companies in India during the Post-liberalization Era: An Empirical Analysis
    (University of North Bengal, 2014-03) Sur, Debasish; Mitra, Susanta; Maji, Sumit Kumar
    The FMCG industry in India has been making significant contribution towards developing the economy not only by providing a large number of consumer goods but also by generating a considerable amount of employment in India. In the environ of diverse challenges in India arising out of the liberalisation measures taken by the Government of India, FMCG companies have also made remarkable changes in their business policies. It has resulted in considerable changes in the pattern of business risk associated with the Indian FMCG companies. In this backdrop, the present paper seeks to analyse the business risk associated with 20 selected companies in the Indian FMCG sector during the period 1995-96 to 2011-12.