Business Risk in FMCG Companies in India during the Post-liberalization Era: An Empirical Analysis
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Type
Article
Date
2014-03
Journal Title
Anweshan - journal of Department of Commerce
Journal Editor
Dhar, Samirendra Nath
Journal ISSN
Volume Title
Publisher
University of North Bengal
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Sur, D., Mitra, S., & Maji, S. K. (2014). Business Risk in FMCG Companies in India during the Post-liberalization Era: An Empirical Analysis. Anweshan - Journal of Department of Commerce, 2(1), 27–50. https://ir.nbu.ac.in/handle/123456789/2935
Authors
Sur, Debasish
Mitra, Susanta
Maji, Sumit Kumar
Advisor
Editor
Abstract
The FMCG industry in India has been making significant contribution towards developing the economy not only by providing a large number of consumer goods but also by generating a considerable amount of employment in India. In the environ of diverse challenges in India arising out of the liberalisation measures taken by the Government of India, FMCG companies have also made remarkable changes in their business policies. It has resulted in considerable changes in the pattern of business risk associated with the Indian FMCG companies. In this backdrop, the present paper seeks to analyse the business risk associated with 20 selected companies in the Indian FMCG sector during the period 1995-96 to 2011-12.
Description
Citation
Accession No
Call No
Book Title
Edition
Volume
ISBN No
Volume Number
2
Issue Number
1
ISSN No
2321-0370
eISSN No
Pages
Pages
27 - 50