Business Risk in FMCG Companies in India during the Post-liberalization Era: An Empirical Analysis

Abstract

The FMCG industry in India has been making significant contribution towards developing the economy not only by providing a large number of consumer goods but also by generating a considerable amount of employment in India. In the environ of diverse challenges in India arising out of the liberalisation measures taken by the Government of India, FMCG companies have also made remarkable changes in their business policies. It has resulted in considerable changes in the pattern of business risk associated with the Indian FMCG companies. In this backdrop, the present paper seeks to analyse the business risk associated with 20 selected companies in the Indian FMCG sector during the period 1995-96 to 2011-12.