Department of Commerce
Permanent URI for this communityhttps://ir.nbu.ac.in/handle/123456789/2925
The Post Graduate Department of Commerce was established in 1965 with the purpose to promote state of the art teaching and research and in Business Operations and Management. The primary programme offered by the department is Masters in Commerce, with specializations offered in Accounting and Finance, Personnel Management and Industrial Relations , Marketing, Banking and Finance and International finance.
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Item Open Access Marketing Difficulties of Jute Handicraft Products –A Study of SHG Entrepreneurs in Cooch Behar(University of North Bengal, 2022) Tarafdar, PrabirTo bring the untapped rural women into the mainstream economy, the Government of India under the Ministry of Rural Development launched the National Rural Livelihoods Mission in 2011 across the country by revamping the earlier Swarnjayanti Gram Swarojgar Yojana, and in West Bengal, it is the West Bengal State Rural Livelihoods Mission and this has been implemented and popularised as Anandadhara in 2012- formed under the Panchayats and Rural Development Department. The mission has initiated a federal structure to make the poor and vulnerable rural women economically and socially stronger. As a result of this, the formation of SHGs, Sub-Cluster, Cluster and Federation has taken place. SHGs of Cooch Behar are involved in different income-generating activities, including the handicraft products. This paper will specifically deal with the different avenues of marketing jute handicraft products and the difficulties in marketing the products produced by the SHG women entrepreneurs, which are running under the clusters of Anandadhara (WBSRLM) of the NRLM. The study shows that the major marketing avenues for Jute handicrafts are their workhouses, fairs or exhibitions, local markets, city stalls, own shops and e-marketing platforms. The women SHG entrepreneurs sell their products at wholesale as well as at retail prices. The study has found that the women SHG entrepreneurs face several problems and difficulties in marketing the products. The major difficulties are the determination of prices of the products, high competition, the absence of a regular marketplace, etc. To overcome the difficulties the clusters and other Government agencies should provide hands-on training to the beneficiaries on pricing, packaging, branding, e-marketing and e-payment mechanisms with holistic promotion and publicity of the SHG-made Jute handicraft products.Item Open Access Harnessing the Sun: Empowering a Sustainable Future with Solar Energy(University of North Bengal, 2022) Sur, Debasish; Yadav, Sunil KumarAmid growing concerns about climate change and the pressing need for sustainable practices, solar energy technology has emerged as a pivotal solution. This renewable energy source not only addresses our current energy demands but also holds the potential to steer us towards a greener, more sustainable future.Item Open Access The Indian Beauty Boom: Special Focus on the Cosmetic Industry in India(University of North Bengal, 2022) Lama, SaraswatiThe Indian beauty market has witnessed remarkable growth over the last decade as one of the fastest-growing sectors. According to Goldstein Research, India’s cosmetics market is valued at nearly USD 11.16 billion in 2017 and is anticipated to grow at a CAGR of 5.91% from 2017-2025.With this growth rate, India is expected to reach the top five global markets in terms of revenue by 2025, constituting 5% of the total global cosmetic market. The boom in the Indian beauty market has been propelled by the increasing participation of women in the workforce, rising income levels, widespread internet penetration, a larger youth population, and the increasing aesthetic appeal of both men and women, especially the younger generation. The cosmetic sector is one of the fastest-growing consumer product sectors offering tremendous growth prospects for the local and global players. Against this backdrop, the current study is an attempt to explore the trends, drivers and restrainers of the growth of the cosmetic industry in India.Item Open Access Fiscal Incentives and Solar Power Generation in India: With Special Reference to Rooftop Photovoltaic and Small Solar Power Generation Programme (Rpssgp) Scheme(University of North Bengal, 2022) Ghosh, GangotreeIn a fossil fuel dominated world, with a vision of net-zero emissions by 2070, India has adopted a “remove, target, and shift” approach by moving away from its heavy reliance on fossil fuel, to foster clean energy alternatives. By systematically reducing fossil fuel subsidies, the country has unlocked opportunities for investment in solar energy and upgradation of energy grid providing tax incentives and fiscal assistance. In this reformative approach Government of India has taken several initiatives for reducing the uses of fossil fuel and encouraging dependence on green energy including solar. The Solar Rooftop Scheme is an innovative program designed to encourage the extensive use of solar energy by utilizing rooftop spaces for electricity generation.The Government of India has offered direct assistance in form of generation based incentives (GBI) and indirect assistance by providing 80% depreciation allowance clubbed with 20% accelerated depreciation allowance resulting to 100% tax benefits for capital asset additions for generating solar power. In the union budget 2017 the Government has slashed down the rate of depreciation to 40% resulting only 60% of asset addition as tax benefit for initial year on the rational that investors or project developers have only focused on catering tax benefits in earlier years but later time they are not focusing on increasing efficiency. This study aims to throw light on India’s solar power potential and to examine the fiscal initiatives to promote solar power generation. The study further attempts to observe whether the accelerated depreciation scheme and its subsequent changes have impacted solar power generation in India in presence of assistance via generation based incentives (GBI. Specifically, it focuses on analyzing solar power generation data for rooftop photovoltaic systems under the Rooftop Photovoltaic and Small Solar Power Generation Programme (RPSSGP) in the periods before and after the reforms in tax incentives through accelerated depreciation scheme.Item Open Access Impact of Macro-Economic Variables on the Production of Pharmaceutical Industry in India(University of North Bengal, 2022) Banerjee, Debapriya; Sarkar, SoumitraThe Indian pharmaceutical industry is renowned for the production of lifesaving drugs at low cost, for which it is also referred to as the “lifeline industry." The paper attempted to analyze the factors that are affecting the production of the Indian pharmaceutical industry. The study was conducted using secondary data of the Indian pharmaceutical industry from 2007 to 2019. Statistical tests such as the DW test, F test, and BP Godfrey test, along with other tests, have been used for robust analysis. The findings suggest that invested capital, viral hepatitis, and others have a positive impact, whereas the population has negatively impacted the production of the Indian pharmaceutical industry. The study recommends that more attention is required to be paid to the R&D section of the Indian pharmaceutical industry, which can help to develop the industry and reach its potential. Also, the study recommends the implementation of the “Make in India” initiative in the Indian medical device industry.Item Open Access Implementation of Technology in Health Insurance Business in India: A Critical Assessment(University of North Bengal, 2021) Paul, SuchismitaTechnology is being implemented in the insurance industry all over the world. This study looks into existing health insurance business models, various digital technologies used by insurers, and the benefits of using technology for both insurers and customers. Finally, the difficulties that must be overcome in order to achieve successful implementation have been discussed. There are three types of business models emerging: web-aggregators that facilitate the online sale of insurance through websites; digital insurers that are purely online and use AI, blockchain, and data analytics either in-house or in partnership with tech companies to conduct business; and traditional insurers. Third, tech service providers teamed up with established insurers to create tech-based solutions in the insurance industry.Item Open Access Drivers and Barriers of Agtech Startups: An Empirical Study in Jalpaiguri District of West Bengal(University of North Bengal, 2021) Adhikary, MintuThe advancement of technology is changing the face of Indian agriculture unlocking investment opportunities and solving issues of global food security. Central to this evolution is agricultural technology, or Agtech, which is capable of placing India amongst the top countries in terms of agricultural output. This paper evaluates the drivers and barriers to Agtech startup adoption by farmers in the Jalpaiguri district in West Bengal. The research adopted a mixed-method research approach. The results of the analysis show that there is a low level of awareness about Agtech startups among farmers, and adoption rates are even lower with only 15.3% of the respondents having used services of such platforms. Lack of awareness, limited technical knowledge, perceived irrelevance, and infrastructure challenges, were cited as significant barriers hindering their usage. It recommends that such barriers should be effectively addressed through awareness programs, training activities and better rural infrastructure. This will assist Agtech in enhancing food security and promoting the growth of Indian agriculture.Item Open Access The Impact of Carbon Price on Stock Market Returns: An Indian Experience(University of North Bengal, 2021) Sarkar, Joy; Das, RajThe rapid industrialisation is unquestionably considered as a key to achieve higher economic growth and development in modern civilization today. But, this in turn leads to higher carbon emissions and other GHGs. Ever since the Industrial Revolution; human – induced anthropogenic activities have resulted in huge emission of the GHGs due to which global warming has become a serious concern. Undoubtedly, higher industrial outputs add to the country’s growth but captivating profits at the cost of nature should not be continued. However, in 1997, with the emergence of the Kyoto Protocol, both developed and developing economies started to treat this matter seriously. Under this protocol the carbon credit system was established that imposed quotas on countries having more carbon emissions. Ever since then, the developing countries with less carbon emission generated carbon credits. This carbon credit can be traded actively in the international market at a certain market price to those developed economies with more carbon emission above the cap limit. This led to a rise in the carbon market to boost both the sustainable and environmental friendly practices among entities. Corporations that can reduce emission generate carbon credit, the right of which can be sold to entities that are emitting more CO2 and GHGs. Does this in any way affect corporate valuation and share price? This paper attempts to study the relationship between Carbon emission price and Indian stock market performance for a period covering FY 2008 to FY 2010. The research used simple regression analysis to test the relationship between dependent variables (BSE GREEENEX, BSE INDUSTRIALS, PCBL Ltd., Rain Industries and Reliance Industries) and independent variables (Carbon emission prices). This research is purely based on secondary data collected from websites, journals and other sources. This paper also tries to highlight the trends in the carbon market in India during the period of study.Item Open Access Navigating Uncertainty: Business Strategies in the Indian Real Estate Sector amid the Pandemic(University of North Bengal, 2021) Bandopadhyay, Kalpataru; Sinha, AbhijitCompanies follow generic plans to survive and grow whereas they adopt specific strategies to fit with the environment. The unprecedented pandemic arising out of the uncertain macro-economic environment and had an adverse impact on the real estate sector. This study delves into the unique strategies adopted by four leading companies to match environmental dynamism. This case study is based on secondary data. The information of the paper is primarily supported by the annual report of the company, the interview of the management, their presentation in investor meets. The strategy adopted by DLF was conservative and short-term focused, in contrast to the aggressive and long-term focused strategy of Godrej Properties. Oberoi Realty almost maintained status quo in its business operations, whereas Prestige Estates adopted an innovative strategy of generating cash by selling stake in many subsidiaries using which it purchased properties and projects at discounted prices. Even while operating in the same macro environment setup, a company's successful strategy may not be appropriate for all business models. Each business entity is distinct since they each have a separate set of strengths and weaknesses. This paper aims to argue that the strategy is business-specific. Any effective business strategy of a company, though, might be modified and tailored to fit into another company with due care.Item Open Access The Impact of FDI Policy Reforms on The Retail Sector in India(University of North Bengal, 2019-03) Lama, SaraswatiThe Indian economy is booming, with an average GDP growth rate of more than 7 per cent (2014- 18) and is expected to be the world’s third largest economy after the USA and China by 2050 (Dadush and Stancil, 2009). India has witnessed a noticeable growth in the organized retail industry after the liberalization of the economy in the early nineties. Healthy economic growth, favourable demographic trends with young and thriving population, increasing disposable incomes, and urbanization are some of the factors driving growth in the organized retail market in India. According to A. T. Kearney’s Annual Global Retail Development Index, 2017, India ranks first among the top 30 emerging markets for retail globally. The present study aims at the investigating current retail scenario in India, analyzing the impact FDI reforms in attracting FDI in retail and evaluating the challenges and threats of FDI in Indian retail industry.