Department of Commerce

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The Post Graduate Department of Commerce was established in 1965 with the purpose to promote state of the art teaching and research and in Business Operations and Management. The primary programme offered by the department is Masters in Commerce, with specializations offered in Accounting and Finance, Personnel Management and Industrial Relations , Marketing, Banking and Finance and International finance.

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Author: search.filters.author.Dey, ShuvenduSubject: search.filters.subject.Indian Customer

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    Antecedents and Measurement of Store Loyalty Behavior of Urban Shoppers in India
    (University of North Bengal, 2014-03) Bhattacharya, Debasis; Dey, Shuvendu
    The study of consumer store choice or patronage behavior has been an important area of research in retailing for many decades. Store loyalty is the most initial variable of interest to retailers. This paper attempts to identify the dimensions of store loyalty with specific focus on its antecedents such as Trust, Value for Money and Satisfaction. The results of this study provide retailers with useful information about Indian customers’ store loyalty determinants. Study results should be useful for retailers in Indian market when developing marketing strategies, when considering how they can best position their stores and which store loyalty determinants marketer needs to improve, in order to maintain customer loyalty.