Department of Commerce

Permanent URI for this communityhttps://ir.nbu.ac.in/handle/123456789/2925

The Post Graduate Department of Commerce was established in 1965 with the purpose to promote state of the art teaching and research and in Business Operations and Management. The primary programme offered by the department is Masters in Commerce, with specializations offered in Accounting and Finance, Personnel Management and Industrial Relations , Marketing, Banking and Finance and International finance.

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Author: search.filters.author.Banerjee, Sharmistha

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    ItemOpen Access
    Community Based Tourism: An Analysis of consumer Behaviour
    (University of North Bengal, 2017-03) Mukherjee, Joydeep; Banerjee, Sharmistha
    As one of the global economic success stories, tourism has experienced continued growth to become one of the largest and most competitive economic sectors in the world. But this success has been often counterbalanced by the negative impact of unplanned growth of mass tourism, which jeopardizes the sustainability of environment and damages economic and socio-cultural structure of a region. As a result, academics, practitioners & advocates of sustainable development often propose Eco tourism as the future avenue of the sustainable tourism. At the same time, for Eco tourism to be an ideal instrument for sustainable development, there is a growing need to address the interest and benefits of local communities and their active participation in tourism activities. Like mass tourism also eco tourism treats local communities as passive receiver of tourism impacts rather than active player to be involved and participate in the process of tourism development. So this paper throws light upon a modified version of sustainable eco tourism, community based tourism (CBT), which focuses on the protection of host communities’ socio-cultural values, ensuring their active participation in tourism development, conservation of natural environment along with generating economic benefits. Literature provides that Consumer or tourist behavior is the pivotal point of planning and promotion of any tourism services. Tourists are influenced in their decision making processes by many push and pull motivating factors when they choose their holiday destinations. This paper diagnoses sampled tourists’ behaviour pattern to develop and manage the newly emerged concept of community based tourism. The study has analyzed the tourist behavior pattern to identify the critical factors in developing and managing CBT in a destination. Questionnaire based survey method is used for this purpose.
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    ItemOpen Access
    Diagnosing Definitional Issues of the Small Scale Sector in India
    (University of North Bengal, 2014-03) Saha, Mausumi; Banerjee, Sharmistha
    Definitional ambiguities of the small scale sector in India are a consequence of the diverse agencies and sources responsible for defining and documenting these units. They pose a challenge in getting a uniform and non-overlapping national level picture. The paper focuses on the evolution of definitional criteria laid down by the concerned Ministry from the post-independence period till date and throws light upon the underlying ambiguities. Simultaneously, other agencies have used different documentational criteria which may have led to under/over estimation in the documentation of the performance of the sector. The authors posit the need for a uniform definition and standard documentation practice.