Efficiency of pineapple farmers and marketing channels in Darjeeling, Uttar Dinajpur, and Jalpaiguri Districts of North Bengal

Abstract

This study uncovers the untapped potential of pineapple cultivation in West Bengal India’s largest pineapple-producing state, while exposing critical inefficiencies that hinder growth. Despite its status, farmers remain trapped by outdated practices, financial constraints, and a marketing system dominated by intermediaries, severely limiting their share of profits. By analyzing both cultivation and marketing practices, this research highlights the stark contrasts in efficiency across different regions, with farmers in Uttar Dinajpur & Jalpaiguri (UD & JPG) outperforming those in Darjeeling (DRJ). The study Jurther reveals the inefficiencies of major marketing channels, where intermediaries capture the majority of profits, leaving Jarmers with minimal returns. Moreovcr, it identifies key factors like access to credit, training, and infrastructure as crucial to enhancing productivity. With actionable insights into overcoming these barriers, this paper makes a compelling case for transforming West Bengal's pineapple sector into a globally competitive Jorce. It offers a roadmap for iumproving both farmer livelihoods and the region's economic potential, making it an essential read for stakeholders in agricultural developmenit.