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http://ir.nbu.ac.in/handle/123456789/3483| Title: | Questioning the ‘Superwoman’: Gender Image portrayal in Indian Mainstream Media since 1990’s |
| Other Titles: | SOCIAL TRENDS, Vol. 1, No. 1, March 2014 |
| Authors: | Ghosh, Molly |
| Keywords: | globalisation liberalisation privatisation commodification consumer culture technologies of gender culture industry postfeminism sexuality unorganised sector super woman |
| Issue Date: | Mar-2014 |
| Publisher: | University of North Bengal |
| Description: | This paper highlights how a new stereotyped image of an individual Indian woman is projected in the mainstream media and the way this redefined image becomes a convenient site for negotiation between the traditional past and the contemporary market driven society. It also calls this homogenous feminine image a myth and shows how large sections of women remain outside this new image. The objective is to raise a question whether media is just reasserting the interplay of neo-liberal and patriarchal values or contributing to any meaningful empowerment of women. |
| URI: | http://ir.nbu.ac.in/handle/123456789/3483 |
| ISSN: | 2348-6538 |
| Appears in Collections: | Vol. 01 No. 1 (March 2014) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Vol. 1 No. 1 March 2014_3.pdf | Questioning the ‘Superwoman’: Gender Image portrayal in Indian Mainstream Media since 1990’s | 245.11 kB | Adobe PDF |  View/Open |
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