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Title: Questioning the ‘Superwoman’: Gender Image portrayal in Indian Mainstream Media since 1990’s
Other Titles: SOCIAL TRENDS, Vol. 1, No. 1, March 2014
Authors: Ghosh, Molly
Keywords: globalisation
consumer culture
technologies of gender
culture industry
unorganised sector
super woman
Issue Date: Mar-2014
Publisher: University of North Bengal
Description: This paper highlights how a new stereotyped image of an individual Indian woman is projected in the mainstream media and the way this redefined image becomes a convenient site for negotiation between the traditional past and the contemporary market driven society. It also calls this homogenous feminine image a myth and shows how large sections of women remain outside this new image. The objective is to raise a question whether media is just reasserting the interplay of neo-liberal and patriarchal values or contributing to any meaningful empowerment of women.
ISSN: 2348-6538
Appears in Collections:Vol. 1 No. 1 (March 2014)

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