Anweshan - journal of Department of Commerce
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ANWESHAN is a bi-annual refereed journal of the Department of
Commerce, University of North Bengal. Articles are selected through a
blind review process.
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Item Open Access Unemployment and Need for Sustainability of Micro, Small and Medium Sized Enterprises in India: A Study(University of North Bengal, 2019-03) Dey, Shuvendu; Basu, AnaljyotiIndia is developing fast in different fields. Rapid economic development has placed India among the leaders in the world stage. However, to a great extent, growth and development scenario is being disturbed by the unemployment situation in the country. On the economic development front, inequality and increasing unemployment are the biggest challenges for the fast developing nation. Unemployment not only hits the financial and social stability but also reflects waste of productive resources of the country. To combat the situation, the union government has taken several steps. Creating a congenial atmosphere for entrepreneurial activities is one of them. The scholastic fraternity also supports the move for encouraging entrepreneurial activities to fight unemployment. However, the growth of entrepreneurship is not enough for a country. There is also the need for sustainability. The present paper, based on the aforesaid argument, discusses on the issues of government initiative, scholastic view on fighting unemployment, analysis of MSME growth in the country, and the sustainability measures in entrepreneurial growth.Item Open Access Antecedents and Measurement of Store Loyalty Behavior of Urban Shoppers in India(University of North Bengal, 2014-03) Bhattacharya, Debasis; Dey, ShuvenduThe study of consumer store choice or patronage behavior has been an important area of research in retailing for many decades. Store loyalty is the most initial variable of interest to retailers. This paper attempts to identify the dimensions of store loyalty with specific focus on its antecedents such as Trust, Value for Money and Satisfaction. The results of this study provide retailers with useful information about Indian customers’ store loyalty determinants. Study results should be useful for retailers in Indian market when developing marketing strategies, when considering how they can best position their stores and which store loyalty determinants marketer needs to improve, in order to maintain customer loyalty.