Anweshan - journal of Department of Commerce

Permanent URI for this communityhttps://ir.nbu.ac.in/handle/123456789/2926

ANWESHAN is a bi-annual refereed journal of the Department of Commerce, University of North Bengal. Articles are selected through a blind review process.

Browse

Filters

20141

Advanced Search

Filter by

Settings

Author: search.filters.author.Bhattacharya, DebasisSubject: search.filters.subject.Indian Customer

Search Results

Now showing 1 - 1 of 1
  • Thumbnail Image
    ItemOpen Access
    Antecedents and Measurement of Store Loyalty Behavior of Urban Shoppers in India
    (University of North Bengal, 2014-03) Bhattacharya, Debasis; Dey, Shuvendu
    The study of consumer store choice or patronage behavior has been an important area of research in retailing for many decades. Store loyalty is the most initial variable of interest to retailers. This paper attempts to identify the dimensions of store loyalty with specific focus on its antecedents such as Trust, Value for Money and Satisfaction. The results of this study provide retailers with useful information about Indian customers’ store loyalty determinants. Study results should be useful for retailers in Indian market when developing marketing strategies, when considering how they can best position their stores and which store loyalty determinants marketer needs to improve, in order to maintain customer loyalty.