Faculty Publications - Book Chapters
Permanent URI for this collectionhttps://ir.nbu.ac.in/handle/123456789/4926
Browse
5 results
Search Results
Item Open Access Perception of Indian Consumers Towards Green Products(IGI Global, 2020) Chakraborty, Prabal; Laha, Sidhartha Sankar; Sinha, Madhabendra; Das, Ramesh ChandraBoth consumers and corporate houses are paying attention to environmental issues, and green products are gaining momentum as a result. This chapter studies the concept of green marketing along with its important aspects influencing the buying decision of consumers in South Kolkata only. Convenience sampling method was adopted to select the total sample of266respondents consisting of 103 males and 163females with the help of structured open-and closed-ended questionnaires. Both primary and secondary data collection methods were adopted here in this research. Independent variables are environment friendly, packaging, innovative, quality, brand value, and dependent variables purchase intention. A mixed result is observed regarding perceptions towards green products. Thus, based on such findings, no such generalization can be made and have to consider heterogeneity among culture, demographic, geographical variables, which varies from place to place.Item Open Access Health Care Spending in India: Pre & Post Reforms Perspective(BOOKWELL, 2014) Laha, Sidhartha Sankar; Mandal, Amal; Laha, Sidhartha SankarHealth is one of the vital indicators reflecting the quality of life and therefore it has been rightly said, 'Health is wealth'. Though preservation and promotion of health is one of the most basic human rights, India is stilllaggingbehind in realising this aspiration. Public health is concerned with the health of the community as a whole. Its key goal is to reduce population's exposure to disease. It has been said that: "Health care is vital to all of us some of the time, but public health is vital to all of us all of the time".Item Open Access Education of Lifelong Learning in the Age of Covid-19: A Review Perspective(Serials Publications (P) Ltd., 2021) Laha, Sidhartha Sankar; Ghosh, Tapan Kumar; Bagchi, Kanak KantiItem Open Access Empirical Paradigm of Education Through Online: Pros and Cons(Serials Publications (P) Ltd., 2021) Datta, Avijit; Laha, Sidhartha Sankar; Ghosh, Tapan Kumar; Bagchi, Kanak KantiItem Open Access Can MGNREGA be a Tool for Rural Livelihood Recovery after COVID-19?(Authorspress, 2021) Laha, Sidhartha Sankar; Bhuimali, Anil; Ghoshal, Sujoy Kanti