Spousal decision making in metropolis: the moderating role of product involvement and brand trust
| dc.contributor.advisor | Bhattacharya, Debasis, | |
| dc.contributor.author | Saha, Dipak | |
| dc.date.accessioned | 2018-04-09T07:06:09Z | |
| dc.date.available | 2018-04-09T07:06:09Z | |
| dc.date.issued | 2017 | |
| dc.description | 195p. | en_US |
| dc.identifier.accn | 299751 | |
| dc.identifier.cn | TH 381.33/51315 | |
| dc.identifier.uri | https://ir.nbu.ac.in/handle/123456789/2561 | |
| dc.language.iso | en | en_US |
| dc.publisher | University of North Bengal | en_US |
| dc.subject | Spousal decision making | en_US |
| dc.subject | Product involvement | en_US |
| dc.subject | Metropolis | en_US |
| dc.subject | Brand trust | en_US |
| dc.title | Spousal decision making in metropolis: the moderating role of product involvement and brand trust | en_US |
| dc.type | Thesis | en_US |
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