Mahisasurmardini Radio Broadcast and Relevance in the Service for Mass Communication

Abstract

MahisasurMardini from All India Radio: Kolkata is the oldest programme in Indian broadcast scenario. The content is based on MarkandeyaPuran and the broadcast delineates arriving of goddess Durga from Himgiri (hilly tract) to this world and her historical association in kicking out the evils for restoring peace and happiness among the humankind. It acts as an errand of durgapuja centric durgotsab, one of the largest festivals in the world where there live a large group of Bengali speaking people. Study on the segments of broadcast content and co-relational listeners‘opinion thereupon has proved a very constructive feeling towards devotion. Listener audience supports to call it ever new because it recreates in their minds the sights and sounds of epic culture every year.