Department of Sociology

Permanent URI for this communityhttps://ir.nbu.ac.in/handle/123456789/3478

The present Department of Sociology was established as a combined Department of Sociology and Social Anthropology by the University of North Bengal in 1976. Professor Niren Ch. Choudhury, eminent anthropologist, was the first Professor and Head of the Department who provided the leadership in the formative years of the Department.Professor R.K.Bhadra and Dr.Namita Choudhury were associated with him since inception of this department and helped in the process of its development. The bifurcation between sociology and anthropology took place in 2001 and thus the Department of Sociology and Social Anthropology was renamed Department of Sociology and a separate Department of Anthropology was established under the Science Faculty. From its beginning the Department of Sociology has been training students for three courses: M.A., M. Phil. and Ph.D. The Department has produced more than 30 Ph.Ds and more than one thousand Masters. Besides the two main programmes the Department invites visiting faculty, from the reputed national and international universities and the faculty of this department visit the universities abroad on visiting faculty programme and for attending seminars/conferences. The teachers of the Department encourage students to take part in academic discussions outside the class-room interaction and encourage them to present papers in seminars/conferences. In recognition of the good work done by the Department the University Grants’ Commission (UGC) has granted the Special Assistance Programme (DRS – 1) in 2007 which has facilitated undertaking a good number of research projects on issues relating to gender question and the problem of ethnicity in the North Bengal region. The Department has been organizing a national level seminar every year on the gender and ethnicity related issues, which constitute the focal theme of the SAP. As a part of the programme the Department publishes Occasional Papers and edited volumes based on the research articles that are produced under different SAP related programs.

Browse

Filters

20161

Advanced Search

Filter by

Settings

Author: search.filters.author.Raha, SylviaSubject: search.filters.subject.advertisement industry

Search Results

Now showing 1 - 1 of 1
  • Thumbnail Image
    ItemOpen Access
    Body Image: Women in Jewellery Advertisement
    (University of North Bengal, 2016-03) Raha, Sylvia
    The perspective of this article is to consider how media is utilizing the bodily attraction of women to cater the eyes of the viewers and the consumers, especially in the jewellery industry. They are dealing with the most powerful force of this universe, i.e the sensual attraction of humans. In one hand these ads are making the female audience to correlate them with the gorgeous beautiful models, to be like them, but on the other hand these ads are just exploiting the body image of women in a way. It objectifies women’s body. For jewellery advertisement women are generally produced and reproduced as decorative pieces where the image of a women turns into a ‘sign’ but this ‘sign’ is not the real sign of that particular women rather it creates simulation among the consumers. Women try to wear jewellery for all parts of the body in order to catch men’s attention on them. This paper reviews that how the body images of women in jewellery advertisement plays a crucial role in influencing consumer’s social interaction and how the modern society is dominated by the mediated image created by the mass media and/or Patriarchy. This paper also includes four case studies of renowned jewellery brands, and how they have incorporated sensual elements in their ads through women body and how body image is reflected in the ads.