Social Trends

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Social Trends is an interdisciplinary refereed journal, published annually by the Department of Sociology, North Bengal University. All rights reserved. No part of the articles, excepting brief quotations in scholarly works, can be published/reproduced, without the written permission of the editor.

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Start date: 2022Subject: search.filters.subject.Consumption

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Now showing 1 - 2 of 2
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    Food, Fetish and Public Display: A Sociological Analysis of the Performativity Involved in Consumption of Food
    (University of North Bengal, 2024-03-31) Sinha, Titasha
    Food is basic, natural and private. But when it comes to “eating” it essentially intertwines the notion of “performance” as eating is the “act of having food”. It involves an attention towards the performance of the act while eating. Now when this act of having food takes place in “public” the performative notion provides a space for the individual agency to translate this mundane, bodily need of having food to the act of consuming food in turn relegating it to an altogether different status. The sites of eating transform into a single site that becomes the theatre of “action”, the action is that of consumption. The social categories that previously dictated food choices, cooking and eating were largely found to be dictated by the social categories of caste, religion, culture etc. Contemporary urban settings have emphasised the performative dimension of all the activities related to food and eating. The foci of food are seen to traverse between hunger, appetite and “appetite appeal” making people wander in a state of trance to figure out the primacy between “real” and “symbolic” values attached to food. Analysing Goffman’s concept of performance as a theoretical framework together with the concept of panopticon surveillance of Foucault we have tried in this paper to develop a deeper understanding of the theme. Among 70 Hindu, educated, urban, middle and upper-middle class youth in Kolkata questionnaire as part of the quantitative study as well as qualitative method of observation was employed to figure out and analyse the contemporary situation. Participants were found to be strongly motivated by the “performative” dimension involved in food and its related activities. Tendencies of fantasising about food by performing the act of eating are popularised among people. Food has been treated as a fetish that is manifested with the symbolic association of food that goes well beyond the realm of hunger to the realm of “social appetite”.
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    Leisurely Consumption and Freedom in Everyday Life
    (University of North Bengal, 2024-03-31) Bhowmick, Arunima
    This paper comes as an initiative to unravel the areas, like leisurely and especially leisurely consumptions, popularly associated with freedom and show how those could become the very source of unfreedom. Upon discussing the nuances of the neoliberal society and its entwined practices of consumption, I have tried to highlight the dialectical relation between freedom-dependency. The desire to be free is universal and perpetual, but this very desire is fraught with tendencies of dependency. Therefore, metaphysics and science both together have tried to explore the desire to be free and consequently encountered conditions and notions of the unfree. This paper wants to unclog notions of “absolute freedom” and “relative freedom” from the popular imagination, hinting at the everyday sources of unfreedom and associated negotiations to secure either form of freedom. Thus, build a commentary that reflects as it recites the micro experiences of remaining vulnerable to power, both normative and culturally transpired, and then finding counter-power positions of liberation—as mere illusions leading to further unfreedom.