Social Trends

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Social Trends is an interdisciplinary refereed journal, published annually by the Department of Sociology, North Bengal University. All rights reserved. No part of the articles, excepting brief quotations in scholarly works, can be published/reproduced, without the written permission of the editor.

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2014 - 20193

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End date: 2019Subject: search.filters.subject.patriarchy

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    ItemOpen Access
    Changing Dynamics of Family Roles: Sharing Experiences from Everyday Life
    (University of North Bengal, 2019-03) Bhutia, Winkeyla
    Statistics regarding the participation of the women at work in Sikkim has been encouraging. Factors like education, employment opportunities, reservation in employment, education and political bodies have combined to achieve this. However, the increase in work participation of women also calls for a reorganization of the various roles within the household. Based on my experience as a working woman in an urban setting, this paper attempts to throw light on the changes in the relations within the family in an urban Bhutia household vis-à-vis an earlier situation in a Bhutia family while also exploring the stresses and changes resulting changes in the larger social structure.
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    ItemOpen Access
    Body Image: Women in Jewellery Advertisement
    (University of North Bengal, 2016-03) Raha, Sylvia
    The perspective of this article is to consider how media is utilizing the bodily attraction of women to cater the eyes of the viewers and the consumers, especially in the jewellery industry. They are dealing with the most powerful force of this universe, i.e the sensual attraction of humans. In one hand these ads are making the female audience to correlate them with the gorgeous beautiful models, to be like them, but on the other hand these ads are just exploiting the body image of women in a way. It objectifies women’s body. For jewellery advertisement women are generally produced and reproduced as decorative pieces where the image of a women turns into a ‘sign’ but this ‘sign’ is not the real sign of that particular women rather it creates simulation among the consumers. Women try to wear jewellery for all parts of the body in order to catch men’s attention on them. This paper reviews that how the body images of women in jewellery advertisement plays a crucial role in influencing consumer’s social interaction and how the modern society is dominated by the mediated image created by the mass media and/or Patriarchy. This paper also includes four case studies of renowned jewellery brands, and how they have incorporated sensual elements in their ads through women body and how body image is reflected in the ads.
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    ItemOpen Access
    Re-thinking Dalit Women in Post-colonial India
    (University of North Bengal, 2014-03) Ray, Antara
    Historically, women in general and of India in particular are persistently exploited, victimized and discriminated. Dalit women being dalit and women at the same time are located in a ‘place’ where the systemic as well as patriarchal forces, both from without and within, work to make their subjugation perpetual. The paper gives a social narrative of the saga of dalit women in Post-colonial India.