Browsing by Subject "Media ethics"

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Open Access
The Role of Media Ethics: A Philosophical Quest
(University of North Bengal, 2025) Sharma, Reeta Kumari; Barman, Biswajit
In today’s scenario the role of media as such plays a vital role to reconstruct and rejuvenate the society, community, country, and nation. In short it can be said that media is the mouthpiece of present generation. The media, at large, is spreading ever across the globe by leaps and bounds. Media in haste become more pervasive and in turn gain more influence. However, the general perception of media in many areas of the world is of a decline as far as ethical standards are concerned. This, in turn, creates a gulf between public and private life. Media of different forms, such as, print media, television, etc., is biased, unfair, and inaccurate in the sense of violating the codes of conducts. This is where the relevance of ethics. Media must be accorded by ethical rules and principles because media as a business enterprise deals with public. It has a great role in bringing harmony and integrity of the society. Unfortunately, media in these days’ work as an agent of the Government. When the Government of a country is corrupted and if media works at the hand of Government, it would bring a wrong signal to the society. Media must act with freedom and responsibility. The accountability of media cannot be set aside. Media is responsible to the society. The main strategy of my paper is to explore and examine with critical outlook the role and responsibility of media persons.