Business Risk in FMCG Companies in India during the Post-liberalization Era: An Empirical Analysis

Please use this identifier to cite or link to this item: http://ir.nbu.ac.in/handle/123456789/2935

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DC Field	Value	Language
dc.contributor.author	Sur, Debasish	-
dc.contributor.author	Mitra, Susanta	-
dc.contributor.author	Maji, Sumit Kumar	-
dc.date.accessioned	2020-05-11T18:22:03Z	-
dc.date.available	2020-05-11T18:22:03Z	-
dc.date.issued	2014-03	-
dc.identifier.issn	2321-0370	-
dc.identifier.uri	http://ir.nbu.ac.in/handle/123456789/2935	-
dc.description.abstract	The FMCG industry in India has been making significant contribution towards developing the economy not only by providing a large number of consumer goods but also by generating a considerable amount of employment in India. In the environ of diverse challenges in India arising out of the liberalisation measures taken by the Government of India, FMCG companies have also made remarkable changes in their business policies. It has resulted in considerable changes in the pattern of business risk associated with the Indian FMCG companies. In this backdrop, the present paper seeks to analyse the business risk associated with 20 selected companies in the Indian FMCG sector during the period 1995-96 to 2011-12.	en_US
dc.language.iso	en	en_US
dc.publisher	University of North Bengal	en_US
dc.subject	Post-reform era	en_US
dc.subject	Business risk analysis	en_US
dc.subject	FMCG industry	en_US
dc.title	Business Risk in FMCG Companies in India during the Post-liberalization Era: An Empirical Analysis	en_US
dc.title.alternative	ANWESHAN, Vol. 2, No. 1, March 2014, p 27 - 50	en_US
dc.type	Article	en_US
Appears in Collections:	Vol. 2 No. 1 (March 2014)

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