Editorial

The critical role of research in the advancement of knowledge need not be reiterated. The necessity for high-quality research in business and environment of business is fundamental because it fosters critical thinking by encouraging researchers to question existing assumptions, delve into alternatives, and approach problems from different standpoints. This drives includes addressing complex global challenges, such as climate change, use of solar power, and economic activities for sustenance at the lower rungs of society. Needless to say that a critical facet of quality research is a strong methodological framework. Research must be well-designed, whether qualitative or quantitative, and follow rigorous procedures that ensure the results are accurate and reproducible. To ensure these attributes, research articles need to go through peer review. Research articles produced by teachers and scholars need to undergo scrutiny by experts in the field before publication to ensure it meets the standards of scientific rigor and reliability. Ensuring a meticulous peer review procedure is indispensable but increasingly difficult due to the increasing number of submissions. The challenge lies in finding and engaging competent reviewers and managing timely reviews without surrendering quality.

Keeping in view these essentialities, this volume of 'Anweshan' has incorporated five articles. In doing so we have not considered the emphasis on citation metrics and impact factors which can pressure journals to prioritize quantity over quality. In the first article Debapriya Banerjee and Soumitra Sarkar analyzed the factors that affect the production of the Indian pharmaceutical industry. and suggested that invested capital, viral hepatitis, and others have a positive impact, whereas the population has negatively impacted the production of the Indian pharmaceutical industry. Gangotree Ghosh, deliberated on India’s solar power potential and examined the fiscal initiatives to promote solar power generation. She further tried to find whether the accelerated depreciation scheme and its subsequent changes have impacted solar power generation in India in presence of assistance via generation based incentives. Saraswati Lama observed that the boom in the Indian beauty market has been propelled by the increasing participation of women in the workforce, rising income levels, widespread internet penetration and larger youth population. On this basis she explored the trends, drivers and restrainers of the growth of the cosmetic industry in India. Sunil Kumar Yadav and Debasish Sur expressed concerns over climate change and the quest for sustainable solutions and iterated that solar energy sources not only satisfies our current energy needs but also promises to guide us towards a future that is both environmentally sound and sustainable. They observed that decentralized solar installations empower communities by providing energy independence and resilience against power disruptions, particularly in remote or underserved areas. Prabir Tarafdar in the last article explored the different avenues of marketing jute handicraft products and the difficulties in marketing the products produced by the SHG women entrepreneurs, which are running under the clusters of Anandadhara (WBSRLM) of the NRLM. He found that the women SHG entrepreneurs face several problems and difficulties in marketing the products.

I thank the contributors for researching on issues of utmost importance and complying with the suggestions and criticisms of reviewers on time. This volume could have incorporated two more articles, however since the publication of this journal is entirely financed from the budget head of the Department of Commerce, and balance had necessarily to be made between the size of the volume and the costs of publication. I earnestly request our ardent readers and valuable contributors to bear with this constraint. Efforts will be made in the next volume to overcome this constraint with the cooperation of the university authorities..

Prof. Samirendra Nath Dhar

	views
Marketing Difficulties of Jute Handicraft Products –A Study of SHG Entrepreneurs in Cooch Behar	87

	views
May 2025	4
June 2025	5
July 2025	4
August 2025	0
September 2025	1
October 2025	0
November 2025	4

	views
Bengaluru	55
Kolkata	9
Kochi	3
Chhindwāra	2
Asansol	1
Belgaum	1
Mumbai	1
Pune	1

Statistics for Marketing Difficulties of Jute Handicraft Products –A Study of SHG Entrepreneurs in Cooch Behar

Total visits

Total visits per month

File Visits

Top country views

Top city views