Dhar, Bidisha2026-01-0320242229-4880https://ir.nbu.ac.in/handle/123456789/5681The article, at the outset, explores the problematic of the concept of heritage, the various strands of heritage studies, and the ways in which the heritage industry incorporates these ideas according to its convenience. In the following two sections, it attempts to explore how these ideas are incorporated within the artisanal industries in India and what are its implications, for specific industries like the embroidery industry of Lucknow.enArtisansHeritage IndustryHeritage studiesTangible heritageIntangible heritage.Article