Spousal decision making in metropolis: the moderating role of product involvement and brand trust

Bhattacharya, Debasis,Saha, Dipak2018-04-092018-04-092017https://ir.nbu.ac.in/handle/123456789/2561195p.enSpousal decision makingProduct involvementMetropolisBrand trustSpousal decision making in metropolis: the moderating role of product involvement and brand trustThesis299751TH 381.33/51315