Chakraborty, Ruchita2021-02-152021-02-152020-090976-3570https://ir.nbu.ac.in/handle/123456789/3687Jute is a natural plant fibre that has been traditionally used as a packaging textile, but over the past decades, it has been rapidly replaced with synthetic substitutes. However, in the wake of the global consciousness regarding environmental crisis and sustainable development, the rejuvenation of the industry seems to answer a number of calls. On one hand, its usage in the packaging industry can reduce plastic wastes considerably. Again, in the backdrop of the environmental international instruments in recent years, jute can be a viable alternative to achieve the goals towards maintaining ecological balance. On the other hand, the industry being a source of income for more than 40 lakh families, its revival is expected to benefit the nation socio-economically as well. In this context this paper explores the usage of the fibre as an environmental friendly alternative to various widely used synthetic commodities. It also locates the different environmental standards set by the world community that can be achieved with its increased usage. Further, in the context of the two important recent instruments- the Sustainable Development Goals and the Paris Climate Pact, this paper examines the various dimensions that the golden fibre can effectively answer.enJuteSustainable DevelopmentEnvironmentSocio-economic benefitsArticle