Majumder, MatisaPrakash, Divya2020-05-122020-05-122018-030976-3570https://ir.nbu.ac.in/handle/123456789/2986enZara Brand Affect- The Trans-Border Reputation of TrademarksIndian Journal of Law and Justice, Vol. 9, No. 1, March-2019, pp. 181-190Article