Bandyopadhyay, Sumahan2024-07-292024-07-2920152320-8376https://ir.nbu.ac.in/handle/123456789/5292Folk media are a part of traditional media that do a great deal of communication in our society particular in the areas where the reach of conventional media is limited or discouraging. There are a number of folk media traditionally present in predominantly rural West Bengal. An attempt has made in this paper to classify these folk media and to know the current state of their applications. Here evolution of folk media vis-à-vis folk journalism has been discussed. The examples of various forms of folk media have been presented to show that it basically rooted in the particular socio-economic context. Thus one cannot deny the relevance of folk media even today.enFolk mediaTraditional mediaFolk journalismCasteTribal societyMass communicationArticle