Questioning the ‘Superwoman’: Gender Image portrayal in Indian Mainstream Media since 1990’s

Please use this identifier to cite or link to this item: http://ir.nbu.ac.in/handle/123456789/3483

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DC Field	Value	Language
dc.contributor.author	Ghosh, Molly	-
dc.date.accessioned	2020-10-12T10:56:00Z	-
dc.date.available	2020-10-12T10:56:00Z	-
dc.date.issued	2014-03	-
dc.identifier.issn	2348-6538	-
dc.identifier.uri	http://ir.nbu.ac.in/handle/123456789/3483	-
dc.description	This paper highlights how a new stereotyped image of an individual Indian woman is projected in the mainstream media and the way this redefined image becomes a convenient site for negotiation between the traditional past and the contemporary market driven society. It also calls this homogenous feminine image a myth and shows how large sections of women remain outside this new image. The objective is to raise a question whether media is just reasserting the interplay of neo-liberal and patriarchal values or contributing to any meaningful empowerment of women.	en_US
dc.language.iso	en	en_US
dc.publisher	University of North Bengal	en_US
dc.subject	globalisation	en_US
dc.subject	liberalisation	en_US
dc.subject	privatisation	en_US
dc.subject	commodification	en_US
dc.subject	consumer culture	en_US
dc.subject	technologies of gender	en_US
dc.subject	culture industry	en_US
dc.subject	postfeminism	en_US
dc.subject	sexuality	en_US
dc.subject	unorganised sector	en_US
dc.subject	super woman	en_US
dc.title	Questioning the ‘Superwoman’: Gender Image portrayal in Indian Mainstream Media since 1990’s	en_US
dc.title.alternative	SOCIAL TRENDS, Vol. 1, No. 1, March 2014	en_US
dc.type	Article	en_US
Appears in Collections:	Vol. 01 No. 1 (March 2014)

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